My Industry Interest

The industry has so many different divisions that when first coming you might not know what area you really see yourself investing your time and talent. Maybe you're someone like me who finds all the areas very interesting that you feel like you want to do a little bit of everything, and there is no problem with that all in my eyes. Today I will be writing about three areas that interest me, and why they interest me. These three areas of interest are: Artist and Repertoire (A&R), Artist Management,  and lastly Social Media Marketing for Recording Artist.

Artist and Repertoire (A&R)

Talent is everywhere, in all 50 states as well as the hundreds countries we have around the world. The job description od an A&R representative is to go out and find these people with all types of unique talent and present them to any and all major record label companies. Over the years A&R has changed. This article I found published on the billboard biz shows how  has changed.  I want to learn how I can change the game as an A&R rep for any label. Now in day’s A&R  artist utilize social media to find talent instead of going out and searching. According to MusicClout the ugly truth is that the face of A&R has changed so much.  In my belief not all talent is seen on screen so it would be nice to actually have a team who travels rather than just set behind a desk watching videos all day.

Artist Management

People have many different ideas what a managers role to his or hers artist is.  Upon doing some research I found two artist mangers James Barton and Brian Message who share their perspective on Artist Management entitled “The Essential Role of Artist Management in a Post-Label World.” As a manager you need to explore all options and find what best plan or strategy best fits for your artist to promote and get them exposed in both familiar and unfamiliar grounds. Management work can be stressful job so you have to be up for the job. It is no 9-5-work artist management is a 24/7 job. Studio302 talks about all aspects and areas a good manager should fill in for an artist and if you cannot fit those levels of standards, you’ll soon know that is not the job for you. I am not starting to manage an artist for the longest I felt like I could but I didn’t have the proper resources and after doing plenty of research and reading I am able to start to help someone and give them the career of their dream and help them become successful.

Social Media Marketing for Recording Artist

Social media is one of the fastest growing forms of networking if it is used properly. Artists have learned how to gain tremendous sizable following and visibility through networks like instagram, facebook and twitter. I recently found a course on social media course on Lynda. It goes in-depth, explaining the importance of social media for marketing, and how to create a strong, positive presence online. One key aspect of using social media is branding and finding a direction that best fits you. Through research I came across another website called, ignitesocialmedia.com. This website is a great website that provides smart tools to incorporate with social media for musicians, and artists. It is important that you know how to market yourself and your brand. That is the only way that anyone will ever know whom you are and what you want to present to others of what you do. I am hoping to learn how to market my brand in a positive way and a way that brands me differently from others where I stand out. As well as branding and marketing my artist in a way he stands out and attracts people in a way that is irresistible to not want to know more about him.