As generations
go by individuals and corporations evolve, they evolve to the newest thing
around. Digital landscape includes social networks like Instagram, Facebook,
twitter, and more. As well as the Internet, smart phones that practically do it
all, websites, and gaming consoles all in which are constantly evolving and
will never stop. Whether you understand how it works or not digital landscape
plays a major role in people’s lives in any area field we go into. The
entertainment has the biggest impact within the digital world of them all, in
this present age especially in the music industry.
An article
published on TheWeek
talks about how David Bowie a late musician predicted the 14 years ago the
change that the music industry would encounter.
Bowie stated “"Music itself is going to become like
running water or electricity,'' he continued. "You'd better be prepared
for doing a lot of touring because that's really the only unique situation
that's going to be left. It's terribly exciting. But on the other hand it
doesn't matter if you think it's exciting or not; it's what's going to
happen.''
Take a look at
the chart below. From the chart below you see that from ’08 to ’20 physical
recordings dropped and will continue to decrease in sells as streaming rises.
It is not a shock to most due to the fact that technology i.e. smartphone and
tablets became a tool where everything you need was on a screen and there was
no need for multiple devices or sources.
Streaming sources like Pandora, Spotify, Sound cloud, etc. became a
liable source where consumers could obtain a free subscription or pay as little
as $5 a month for unlimited access in music, which for most makes more sense
then paying $9-$15 for one CD by one specific artist.
If we take a
look at social networks i.e. social media like Instagram, twitter, Snapchat,
and Facebook over the years have became the number source of networking and
catching consumers attention. In researching I came across an article entitled How
Social Media And Mobile Technology Has Changed Music Forever by Zachary Evans, he highlights the idea that “ Social
Media Week is a leading news platform and worldwide conference that curates and
shares the best ideas and insights into social media and technology's impact on
business, society, and culture.” Believe it or not social media has made a 360
impact in the way people interact. For artist social media connects fans with
their daily lives working and professionally.
